Apple Combines Powerful Brand With Great Marketing to Create iPhone Success
How powerful is the Apple brand?
Damn powerful.
I read last week that the Apple iPhone share of the U.S. smart phone market for the fourth quarter was an amazing 28%. This was up from the 19% level in the third quarter.
This means that Apple sold more iPhones in the fourth quarter than the number of smart phones sold by Palm or Motorola. Even more amazing – Apple outsold all of the various Windows mobile devices combined in the fourth quarter!
Chalk up another victory for Steve Jobs over the boys and girls at Microsoft!
The only mobile phone vendor to outsell Apple in the fourth quarter was RIM makers of the Crackberry…..oops, I mean Blackberry smart phone. They had 41% market share.
Now when is the iPhone being released in Australia???
The iPhone is going to make a great case study in how to launch a new product in what was previously considered a saturation market.
A powerful brand. An innovative product. A great launch strategy. Sort of sounds like Marketing 101 to me.
Tags: apple iphone, Branding, market share, Marketing, Marketing Strategy
Internet Marketing, Marketing, Online Shopping, Sales | Steven | 
February 11, 2008 8:56 am
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