The Green Marketing Landscape: Ratings, Labels, and Certifications

GreenBiz.com is hosting a free webinar on October 15th featuring a panel of experts covering the topic The Green Marketing Landscape: Ratings, Labels, and Certificates.

With the field of Green Marketing in constant flux, many marketers are confused on how their organizations’ “green” marketing messages need to comply with changing customer expectations and legal requirements.

Moderated by GreenBiz.com executive editor Joel Makower, this webinar is designed to address “how to navigate the ins and outs of green marketing effectively and  legally in today’s world.”

Topics to be discussed include:

* How to avoid issues surrounding false or deceptive advertising allegations related to environmental or green messages.
* How to motivate mainstream consumers to make sustainable choices.
* The latest developments in green claims validation and product certification.

While this webinar will undoubtedly come from a U.S.-centric perspective, it should nevertheless be informative and useful to marketers around the globe.

For more details and to register for this free webinar, click here.

If you attend and want to share your thoughts, please add your comments below for all to read.

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categories Green Marketing, Marketing | Steven Howard | datetime October 9, 2009 9:59 pm | comments Comments (0)