BP: Biggest Polluter?
According to this story on the CNN International web site, the U.S. government now estimates that the BP oil spill in the Gulf of Mexico has become the largest oil spill in U.S. history.
At the highest estimates, the BP leakage could already be nearly three times as great as the Exxon Valdez spill into Alaska’s Prince William Sound in 1989. Even at the lower end of current estimates, BP’s leak is 50% greater than Exxon’s.
And, of course, the problem is not yet over.
Could British Petroleum, which goes by the moniker BP, become the world’s Biggest Polluter?
BP: Biggest Polluter is a far cry from BP: Beyond Petroleum.
Not only is this an environment disaster and human tragedy (don’t forget 11 people died when the Deepwater Horizon oil rig exploded), but it is now a monumental marketing and brand catastrophe.
I dare say there is not much trust left in the BP brand.
What do you think?
Tags: BP, bp oil spill, Brand Reputation, Brand Trust, British Petroleum, Corporate Image Management, Deepwater Horizon, gulf of mexico, Mexico oil spill
Branding, Corporate Image, Marketing | Steven Howard | 
May 28, 2010 3:24 am | 
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