BP’s Latest Brand Disaster: Doctored Pictures
News Corporation is reporting what environmentalists and others have long suspected — that BP has been “playing fast and loose with the truth.”
In a story on Friday on their Australian web site, Newscorp reports that BP has been caught doctoring photos of its response to the worst oil spill in U.S. history.
The story actually originated with the publishing of two altered photos taken from the BP web site by tech web site Gizmodo.
For other examples of BP’s PR approach to this disaster, see our previous post BP: Brand Perfidious.
I suspect that the expected resignation this week of BP CEO Tony Hayward is unlikely to halt the current freefall in the BP corporate brand image.
Let me know if you agree or disagree.
Tags: BP, bp beyond petroleum, bp ceo, BP doctored photos, Brand Disaster, brand image, CEO Tony Hayward, corporate branding, Corporate Image Management, Gizmodo, Newscorp
Branding, Corporate Image, Marketing | Steven Howard | 
July 26, 2010 5:18 am
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