Category: Sales

Apple Combines Powerful Brand With Great Marketing to Create iPhone Success

How powerful is the Apple brand?

 

Damn powerful.

 

I read last week that the Apple iPhone share of the U.S. smart phone market for the fourth quarter was an amazing 28%. This was up from the 19% level in the third quarter.

 

This means that Apple sold more iPhones in the fourth quarter than the number of smart phones sold by Palm or Motorola. Even more amazing – Apple outsold all of the various Windows mobile devices combined in the fourth quarter!

 

Chalk up another victory for Steve Jobs over the boys and girls at Microsoft!

 

The only mobile phone vendor to outsell Apple in the fourth quarter was RIM makers of the Crackberry…..oops, I mean Blackberry smart phone. They had 41% market share.

 

Now when is the iPhone being released in Australia???

 

The iPhone is going to make a great case study in how to launch a new product in what was previously considered a saturation market.

A powerful brand. An innovative product. A great launch strategy. Sort of sounds like Marketing 101 to me.

Tags: , , , ,

categories Internet Marketing, Marketing, Online Shopping, Sales | Steven | datetime February 11, 2008 8:56 am | comments Comments (0)

Kudos to the Sales Team

Want to win more business?

Then keep your sales force. And keep them spending more time with your highest potential customers and less time on paperwork and internal reports.

According to a study by sales effectiveness consultants Watson Wyatt, called Driving Profitable Sales Growth, salespeople at top performing companies spend 40% more time each year with their best potential customers (defined as qualified leads and known prospects) than do the sales staff at low performing companies.

Top performing companies were identified in this study as those that had outperformed their industry peers over the previous two years.

Salespeople at top performing firms also spent 264 more hours per year on prospecting, presenting and closing and nearly 25% less time on administrative tasks.

In another study, from HR Chally Group, sales professionals were viewed by B2B customers as “the most important factor in their buying decisions, even more so than the price, quality and availability of the product or service.”

These surveys reinforce that sales teams should be out meeting with clients and prospects, spending more time understanding client needs, wants, desires, likes and dislikes and less time back in the office working on paperwork and sitting in meetings.

Tags: , , , , , ,

categories Customer Retention, Marketing, Sales, Sales Management | Steven | datetime January 25, 2007 10:55 pm | comments Comments (0)