Comments for The Steven Howard Marketing Blog

Comment on Consumers Give Second Chances to Poor Service Providers by The Steven Howard Marketing Blog » Service Recovery Crucial for Customer Retention

Sun, 05 Sep 2010 21:55:58 +0000

[...] experiences before taking their business elsewhere. As we noted previously, this tendency for consumers to give second chances to poor service providers was remarkably strong across all 12 markets [...]

Comment on BP: Biggest Polluter? by D Richardson

D Richardson — Sun, 25 Jul 2010 12:02:55 +0000

It is hard to put into words how shocked I am that it took BP so long to make any substantial profess in stopping the leak. It makes you question what kind of people they have running the company. It is really hard to believe how a major cooperation like BP could be so incompetent. They have been doing this for over a 100 years! We really do give companies like them far too much credit. This whole situation is really sad. The saddest part of the whole situation is that many people have lost their livelihood. BP will go on, this won’t slow them down that much. But what about the small local businesses? They won’t see much of the money BP has to pay.

Comment on Li Ning: Make the Change by mary bergstrom

mary bergstrom — Thu, 08 Jul 2010 11:59:00 +0000

Hi Steven! Came across your blog while doing some research on this topic. Great stuff! May be interesting to check out the responses we got from young Chinese to the new logo. Some good ideas and some surprising critique. - Mary

Check it out:
http://bergstromtrends.com/youth’s-response-to-li-ning’s-new-positioning/

Comment on Not Necessarily the World’s Absolutely Strangest TV Ads by Not Necessarily the World’s Absolutely Strangest TV Ads | Corporate Branding

Wed, 02 Jun 2010 05:32:08 +0000

[...] Not Necessarily the World’s Absolutely Strangest TV Ads This entry was posted in branding, corporate branding, corporate image, customer loyalty, green marketing and tagged branding corporate, branding strategies, corporate brand, corporate branding, corporate branding identity, corporate branding strategies, strange TV ads, TV commercials. Bookmark the permalink. ← Hello world! [...]

Comment on BP: Biggest Polluter? by Steven Howard

Steven Howard — Tue, 01 Jun 2010 13:23:35 +0000

Hamish:

Your fears concerning the BP stock price were well founded. This just in from the CNN International web site:

“BP’s (BP) stock sank 15% on the London Stock Exchange. In the United States, shares were down $6.14, or 14%, to $36.81 in premarket trading on the New York Stock Exchange. The British oil giant’s stock has plummeted nearly 40% since the Deepwater Horizon oil rig exploded on April 20.”

I guess it’s some consolation that many senior BP executives are suffering paper loses on their BP shares. Perhaps the reality of the situation is finally hitting home to them.

Comment on BP: Biggest Polluter? by Steven Howard

Steven Howard — Mon, 31 May 2010 21:24:09 +0000

Good points Hamish.

Their stock price will flounder as analysts and investors try to figure out how much this will cost BP to fix (and how much will be paid by their insurers).

Boycotting BP is a tough call and I personally haven’t figured out which way to go on this (though I did notice a Boycott BP fan page on Facebook).

I’m thinking, why penalize BP staff here in Australia by boycotting BP petrol stations. After all, this might lead to job redundancies for people who had absolutely nothing to do with the oil spill in the Gulf. On the other hand, if consumers send a strong message to BP’s management via a boycott, perhaps other oil company executives will also get the message and put in better preventive measures in place to avoid such a catastrophe in the future.

It’s a tough call.

Comment on BP: Biggest Polluter? by Hamish Chadwick

Hamish Chadwick — Mon, 31 May 2010 05:52:00 +0000

It will be interesting to see what happens at street level. There’s no doubt their share price will be in volatile territory for a while, but I’m wondering if people will make a conscious decision to purchase fuel from a competitor in protest? I think this will be the key to gauge their brand’s strength.

Comment on About Steven Howard by Richmond Howard

Richmond Howard — Sat, 29 May 2010 00:36:56 +0000

I have a prediction regarding the four brands
of cereal your household currently purchases.
It will soon be five.

Comment on Is Green the “New Black” for Women Shoppers? by Green Marketing- Is Green the “New Black” for Women Shoppers? « Green Marketing

Thu, 11 Feb 2010 05:44:49 +0000

[...] Continue Reading Is Green the “New Black” for Women Shoppers? [...]

Comment on Understanding the Green Consumer — Part 1 by Car insurance claims >> http://onlinecarinsuranceclaims.com/

Car insurance claims >> http://onlinecarinsuranceclaims.com/ — Mon, 23 Nov 2009 21:28:03 +0000

howard-marketing.com is another nice authority of advice.