Earth Day Turns 40 Next Year
Hard as it is to believe, next year will be the 40th anniversary of Earth Day, first celebrated in the USA on April 22, 1970.
That event, conceptualized as a nationwide grassroots demonstration on behalf of the environment, drew over 20 million participants at thousands of schools and local communities.
Today, while environmental concerns are a global phenomena with widespread grassroots support, a universal respect for our planet’s fragile environment and a deep-seated sense of sustainability are not yet what anyone could call natural human traits or tendencies.
However, there can be little doubt that the momentum for sustainable business practices and individual actions is escalating. Here are some statistics and data that I have come across recently worth sharing with you:
- there are 63 millions consumers in the USA eating organics, driving hybrids, and ordering fair-trade coffees. This represents 30% of the American market, a group which has proven willing to spend a good premium (usually over 20%) on clean, green products over non-sustainable alternatives.
- Baby Boomers and Millennials are twice as likely to associate their own personal values with companies and brands (that’s good for Green Marketing initiatives).
- Perceptions of environmental, ethical, and social stewardship are the fastest growing contributors to conssumer brand values (Z+ Partners).
- The market for “all natural” cleaning products is over $100 million per annum and is escalating rapidly (Forbes.com)
- Sales of organic and all natural products have increased 18% to 25% per year for five consecutive years.
No wonder marketers see Green as the “New Black” for today’s shoppers!
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Tags: Earth Day, Earth Day 2010, green advertising, Green Marketing, green marketing companies, world earth day
Green Marketing, Marketing | Steven Howard | 
November 24, 2009 12:24 am | 
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