50 New Ways to Develop Market Leadership
As marketing consultant and author Steven Howard notes, if you don’t take care of your customers, someone else will.
To take care of your customers, you need to have a full understanding of their wants, needs, and desires.
The best way to take care of your prospects and customers is to tailor or customise your products and service offerings as much as you profitably can. Treat your customers as individuals with individual needs at all customer touch points and you’ll be well on your way to developing true customer loyalty.
These are the key messages of MORE Powerful Marketing Minutes.
This collection of market leadership essays is based on Howard’s simple, yet deeply penetrating, market-driven philosophy: if it touches the customer, it’s a marketing issue.™
As demonstrated throughout this collection of 58 essays on developing market leadership, anything that touches your customers, or that impacts your customers or your prospects, should be considered a marketing issue for your entire organization.
A sequel to Powerful Marketing Minutes, the book is divided into five sections:
- Sales and Selling
- Customer Retention
- Customer Service
- Marketing and Strategy
- Corporate Image Manaement
Following each essay is a Key Point synopsis plus a series of steps for Taking Action to help your organization continue on the path to market leadership and greater profitability.