The development of marketing excellence and a customer-centric focus in any organization often requires the selection and use of external marketing resources. This is doubly true for small business owners and entrepreneurs, who find it too time consuming and difficult to monitor the variety of media channels being used by their customers and prospects.
In this free eGuide booklet, Steven Howard provides the five key criteria for selecting and using external marketing resources. You will want to keep this checklist handy the next time you consider hiring an outside marketing consultant or agency.
Download a copy of Using and Selecting External Marketing Resources with the compliments of Howard Marketing Services.