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    You are here: Home » Resource Center »
    Article Library


    Article Library

    In this section of the Howard Marketing Services web site we will post various articles that Steven Howard has written for industry and trade publications.

    These articles cover a variety of marketing topics, including customer retention, corporate branding, corporate image management, customer retention marketing, and customer loyalty marketing.

    4 P’s of Customer Retention

    Top 12 Marketing Trends for 2012

    17 Costly Marketing Mistakes

    Changing Customer Values 

    Corporate Ethics, Culture and Image. Today’s Key Managerial Issues.

    Corporate Image Development

    Corporate Image Management As A Catalyst For Change

    Corporate Image Management: A Marketing Discipline

    Creating A Powerful Corporate Brand

    Customer Relationship Marketing in the New E-World

    Customer Retention Marketing: The Art of Keeping Good Customers

    Hurting Corporate Brand Image

    Keeping Good Customers By Earning Customer Loyalty

    Keeping Good Customers: The Art of Customer Retention

    Measurement of Marketing: Keeping Good Customers

    Succeeding in Sales

    The Power of Corporate Branding

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