In this section of the Howard Marketing Services web site we will post various articles that Steven Howard has written for industry and trade publications.
These articles cover a variety of marketing topics, including customer retention, corporate branding, corporate image management, customer retention marketing, and customer loyalty marketing.
Top 12 Marketing Trends for 2012
Corporate Ethics, Culture and Image. Today’s Key Managerial Issues.
Corporate Image Management As A Catalyst For Change
Corporate Image Management: A Marketing Discipline
Creating A Powerful Corporate Brand
Customer Relationship Marketing in the New E-World
Customer Retention Marketing: The Art of Keeping Good Customers
Keeping Good Customers By Earning Customer Loyalty
Keeping Good Customers: The Art of Customer Retention
