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    You are here: Home » Resource Center »
    Chapter Excerpts


    Chapter Excerpts

    We are pleased to provide sample chapters from three of Steven Howard’s marketing books:

    Corporate Image Management: A Marketing Discipline for the 21st Century

    Introduction

    Corporate Image Management in a Rapidly Changing World

    Corporate Image Management: A Catalyst for Change

    Epilogue

     

    Powerful Marketing Minutes: 50 Ways to Develop Market Leadership

    Brands and Customers Are Hidden Assets

    Building Customer Loyalty

    Creating Customer Satisfaction

    Customers Do Not Buy Products

    Earning Customer Loyalty

    Keeping Customers Loyal

    Loyalty Building

    Making Customer Loyalty Real

    Markets and Customers Are Constantly Changing

    Relationship Marketing

    Rewarding Customer Loyalty

    Taking Care of Customers

    The Customer Is King

     

    MORE Powerful Marketing Minutes: 50 New Ways to Develop Market Leadership

    Consultative Selling Traits

    Customers Are Not Stupid

    Don’t Be Afraid To Ask Lost Customers

    It’s Your Customers Stupid

    Loyal Employees Create Loyal Customers

    Nobody Noticed

    Tell Me More

    USP Times Two

     

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