Our recommended websites on Branding and Corporate Image:
All About Branding — whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management. This site is dedicated to examining all issues related to branding to assist you in this task. There are special sections on communicating, living, measuring, managing and extending brands, plus a comprehensive book review section. This site has contributions from a wide range of respected branding authorities.
Brandchannel — launched in 2001 by Interbrand as the first online exchange about branding. It has grown to become a valuable resource to a growing database of subscribers and countless other readers. The site is committed to providing a global perspective on brands and challenges viewers to think further about the important issues affecting brands now and in the future.
To futher enhance brand awareness, Brandchannel offers tools and information, including global listings for conferences, courses and careers. Brandchannel is not a one-way street it provides opportunities for an open exchange on the subject of brands and branding from practitioners around the world through online debates and white paper submissions. Global in scope, Brandchannel offers original branding content; has an independent, unique voice; is easy to navigate; has no membership fees; and appeals to a wide range of experience levels.
Beyond Branding — this site challenges the business world to adapt to a world of transparency by adopting new ways of meeting the needs of stakeholders and by operating with openness and integrity. The site supports the book Beyond Branding, a collaborative effort by writers from around the world who meet annually each year at a retreat outstide Stockholm to discuss ways of using brands to shape a better future for society.
Branded Customer Service — shows how to infuse an entire organization with brand values to create a recognizable style of service that reflects brand promises and is consistent with brand image. Branded Customer Service shows how to move service delivery to a level of brand reinforcement at every point of customer interaction.
Institute for Brand Leadership — established in 1997 as an independent center for brand education, the Institute of Brand Leadership believes that educating the public about branding can help individuals and organizations reach their highest potential. With a mision to share brand knowledge, particularly leading-edge analysis, information and ideas, the IBL website features a wide range of resources, including articles, white papers, recommended books and a list of brand research centers.
International Centre for Corporate Marketing & Corporate Branding Studies — a well-rounded site run by Dr. Shaun Powell and Professor John M.T. Balmer. The site has many resources and links, and is well-regarded for its resource impartiality. The Center acts as a bridge supporting marketing practitioners, corporate executives and academics interested in corporate branding, corporate identity, corporate communications, corporate reputation, corporate image, organizational culture and related fields.
Prophet — a strategic management consulting firm committed to maximizing the value of brands. Prophet works closely with clients to build brands that thrive. Leveraging the thought leadership of David Aaker, Scott Davis, Michael Dunn and a team of seasoned professionals, Prophet produces brands that not only resonaet with customers, but also drive bottom-line results.
Upshaw Brand Consulting — brand marketing consultant Lynn Upshaw uses a program called Breakout Marketing to help companies break free from what is limiting their brands from achieving the strongest possible market leverage. Lynn is the author of Truth: The New Rules for Marketing in a Skeptical World and The Masterbrand Mandate.