When is good service not enough?
Marketing consultant Steven Howard examines this question and explores ways for organizations to identify opportunities to provide extraordinary customer experiences as a means of keeping good customers.
Illustrated with memorable stories and examples from major service providers across a wide range of industries, this keynote speech is ideal for marketing conferences and senior executive meetings. Author and Keynote Speaker Steven Howard shows audiences the seven ways that customer values are changing and how these changes directly impact customer loyalty and future profitability.
Length: 40-50 minutes
Option: can be combined with a customized workshop on Customer Retention: The Art of Keeping Good Customers.