Customer Retention is the art of keeping good customers, based on customer-focused marketing and service strategies and effective customer complaint management.
Keeping good customers is a more sure-fire method for future success than a constant focus on attracting new customers. This key note explores strategies for developing customer loyalty programs that do not rely on bonus points, coupons and freebies.
Marketing consultant Steven Howard advises his audiences to not have a commitment to customer service, but rather to have a commitment to customers. He also explains why CRM should be thought of as Customer Retention Marketing.
This customer-focused philosophy is at the heart of Howard’s marketing ethos if it touches the customer, it’s a marketing issue™ and the foundation for this lively, entertaining and thought-provoking keynote speech.
All key points are illustrated with real-life examples and memorable stories.
Length: 45-50 minutes