This keynote speech explores the most recent important new trend in marketing — Green Marketing.
Marketing consultant Steven Howard explains why “Green is the new Black,” particularly when marketing to women. He also provides examples of organizations caught in greenwashing and how to avoid this.
The heart of this keynote speech covers tips and techniques for overcoming the 8 Key Hurdles to Successful Green Marketing Campaigns, as well as updates on the latest trends in green marketing.
Lenght: 40-50 minutes